Are you collecting valuable customer data in cloud and on-premise solutions? If you’ve adopted a CRM solution like Salesforce, then integration of that data with all other data sources throughout the organization becomes a necessity to accelerating ROI.
This post presents the steps to achieving Salesforce integration.
10 Essential Steps to Gaining a Single View of the Customer
#1. Locate Customer Data
Track it down, a task that’s less simple than it sounds. Still, your organization has invested in collecting data that should be transformed into information. If Salesforce is not already your repository, and if sales is how you generate revenue, you should see red flags waving.
#2. Determine the Source(s) of Your Data
You probably collect data from multiple different sources, such as your accounting system and Salesforce (or another CRM). Knowing which aspects of your data sources will comprise a customer master data record will help you maximize the effectiveness of these systems.
#3. Choose the Right Platform
The right platform for your organization should prove to be easy to access and use. A hard-to-use analytical tool increases the chance of failure. Your teams won’t use it, and IT resources may be stretched too thin to help.
Your master data management (MDM) solution should adapt to changes in data governance requirements. It should synchronize Salesforce data with changes in other systems in real time. This is very different from running one-off or scheduled data dumps, which can cause duplicates in Salesforce.
#5. Use Fuzzy Matching
Duplicate records can be a major pitfall. Duplication doesn’t always mean records with exactly the same information. In fact, small variations such as “John Smith,” “Jon Smith,” and “Jonathan Smith” can cause undetected duplicate records. Initial profiling of a sample of your data can help you zero in on typical duplication patterns.
#6. Be Proactive
Address data quality sooner rather than later. Poor quality almost guarantees low Salesforce adoption. Look for a flexible MDM solution with fuzzy-matching capabilities you can tune to meet your needs.
#7. Appoint a Data Steward
This is critical. The head of sales or marketing operations is an ideal choice to ensure all salesforce integration processes are carried out correctly.
#8. Insist on Current, Complete Data
Plug holes. Invest in an address validation solution. Review frequently updated data and import data if necessary. And, as mentioned in steps #5 and 6, consider a solution that does fuzzy matching.
#9. Standardize Your Data
Free, unstandardized text fields can create inaccurate reports. If, for example, the United Kingdom appears as UK, England, and Great Britain in different instances, you won’t be able to obtain accurate data on sales performance in the UK.
#10. Create a Culture of Ownership.
Easier said than done, but an important step nonetheless. Choosing an MDM solution that notifies data owners of duplicates or missing information will make it easier to automate account data management without requiring IT help.
And here’s a bonus tip.
#11. Don’t go for the quick fix.
Unless you want to be back where you started from in a couple of months, consider adopting an enterprise-class Salesforce integration solution today!
There are various technological developments these days that have become one of the main tools people use to make a particular task easier. Finding out the track title and the artist of the song you hear on radios and advertisements can be difficult. However, the technology launches a new discovery to make it easier for you identify these songs. Shazam is one of the newest music applications that allows user to know the information about the music they like and hear in the media. This app available for download in Blackberry, iPhone and Android phones. Additionally you have the option of downloading Shazam on your pc
- How Shazam Application Works
Shazam is a very successful media engagement Company that connects about 375 million people all over the world to the ads, music and TV shows they love. It develops an amazing application which is now compatible in various platforms and is available in major app stores. It simply works by downloading the application first and you can open the apps to access information about a song and hold your Smartphone up to identify the track. If you have heard a song that you like but it’s not recognized or maybe you want your own music to be played on Shazam you can submit it. The company also accepts music from its users providing it is not illegal, threatening or obscene.
- Identifying Music Tracks Using Shazam
You have to download Shazam application in your Smartphone to get you started. Open the application according to your phone’s unit or model. You will then find it in your main screen and it is ready for use. You will find the “tag now” button on the upper right corner of the apps; press it and make sure that the music that you want to track is played loud enough for the phone to pick up.
Get hold of your phone’s microphone and put it near the sound source. When Shazam picks up the music it will automatically give you the details of the song like the artist name track title and other information you want which will be displayed on your phone’s screen.
Even before Smartphone was launched in the market, Shazam apps were already a boom. The company has designed these applications to help music lovers identify the songs they heard but didn’t know the details about it. Since the launching of the application in the market, it has created a name in the industry and is well recognized being among the top 10 most downloaded applications in the Apple Store.
Keeping your house secure is incredibly important. After all, your family’s safety is one of the most vital aspects of living in a house. Chances are, you put a lot of thought, effort, and safety into where you live. Maybe you looked at crime statistics for different neighborhoods. Perhaps you did some searching as to which school districts in your area were the best before you picked the house you wanted. Maybe you even looked at registered criminals who might live in the area. No matter what, your journey to safety doesn’t end just because you finally got your dream home. It’s important that you continue to take the steps you need to keep your family and your house safe.
First off, consider what types of security equipment will make your home safe. You can get home patrol scanners, for example, that will let you know when something dangerous or police-related is happening near your home. BearCatWarehouse.com offers homepatrol scanners you can use for your house.
It’s also important to make sure that all of the doors and windows of your home have working locks. You might think this seems simple, but the truth is that many families don’t realize when their locks aren’t working. Make sure you regularly check all of your windows and doors to make sure that each lock functions well and that none of them are loose or rusted over. If you need new locks, contact a local locksmith who can help you prepare your home. The right locksmith will help you install new locks, but he can also offer further suggestions for home security and improvement that will help keep you and your family safe.
Finally, make sure you report any suspicious people to the police. If you notice someone driving up and down your street repeatedly, someone lurking around, or even a strange car parked on your road, don’t be afraid to call and notify your local police department. This will help keep your neighborhood safe from criminals and will help keep you and your neighbors at peace no matter what happens. Sometimes just knowing that the police are aware of the situation is enough to put your mind at ease.
There are plenty of movie apps on android market. It would be great if you can watch movie that come out last summer anywhere you want. You don’t need to buy or rent a DVD if you want to watch movie; it is far more practical to watch movie on your tablet! If you are movie maniac and want to watch movie anytime and anywhere, here is some top movie apps you can download for delivering your interest on movie. The first is Netflix. This application is only available in United States. You can download this app freely from android market. This application allows you to stream movies you like wherever you are. If you are interested in using this application, you are required to have Netflix account.
When you run your own small business, you have to make sure that every penny counts. For many, there is no room for error. You have to make sure that you are saving money where you can while still doing the best for your business. Thankfully, there are ways for you to save money and still get everything accomplished.
Recycling your printer cartridges is one way to help your business save money. Refillable cartridges are becoming the norm at many businesses because of how they cut costs in the long run. Over time, refilling an ink cartridge will cost a fraction of what it would cost to replace the entire cartridge.
Choosing an affordable and trustworthy provider for your domain is another way to save money in the long term. While having a stable and secure domain is important, it doesn’t mean that you have to break the bank to pay for it. If you look for cheapest domain name registration at Register.com, then you can save your business money over the life of your domain subscription.
Another way to help save money at your small business is by going energy efficient. For some, even just changing out regular light bulbs to energy efficient ones can help the company to see considerable savings. If you use a refrigerator for employees, then buying an Energy Star rated refrigerator will not only give you more room but help you to save money on your energy bills each and every month.